Case Study: Lima Ceviche Bar, The Digital Debut
The Challenge
Launch a new restaurant in Lisbon’s competitive food scene with zero existing audience, building brand awareness before the doors even opened.
The Strategy
Instagram was our opening act. Using a bold, fresh visual identity, we seeded content days before launch, creating anticipation through cinematic Reels and a cohesive grid that told the brand story without a single plate being served.
The Execution
Every post followed our branding guidelines. We focused on high-impact visuals and strategic timing, ensuring that when Lima opened, it already had a polished digital presence.
The Results (First Month)
- 31K Views: Market presence established overnight.
- 454 Interactions: Conversations, not passive scrolling.
- 292 Followers: From zero to a loyal tribe of local foodies.
The Takeaway
We turned a “new spot” into a “must-see destination” before the first customer sat down. Strategic branding + perfect timing = instant credibility.
Case Study: Super Data Science Black Friday & Cyber Monday
The Challenge
Stand out in a crowded market during the year’s most competitive sales period, driving course enrollments without diluting the brand’s premium, educational positioning.
The Strategy
Position the courses as high-value investments. Social Media built trust through educational content and student stories, while PPC captured high-intent traffic with precise targeting and urgency-driven copy.
The Execution
- Social Media: Teaser campaigns, countdown stories, and testimonial carousels that reinforced credibility and created anticipation.
- PPC: Retargeting warm audiences, lookalike modeling, and A/B-tested ad copy, all optimized daily to maximize conversion efficiency.
- Creative: Clean, professional visuals with clear CTAs, strictly aligned with the brand’s data-driven identity.
The Takeaway
We transformed a promotional moment into a strategic acquisition channel. By synchronizing organic storytelling with paid media precision and a brand-first approach
